Take a Look at Diamond Color

A diamond's color is just one of the characteristics you'll take a look at when you shop for diamond jewelry, but there's more to consider than the stone's shade. There's fluorescence, the tendency some diamonds have to shift color in different lights. And there are diamond color treatments to be aware of. Some make yellowish diamonds more "white." Some make brownish or yellow diamonds more vivid--but not all treatments are permanent. Start exploring diamond color before you go shopping so that you'll understand the terms you read and hear in ads. (Photo of Asscher cut diamond copyright Blue Nile)