Iman developed the concept for the BFF Bracelet to raise funds and promote awareness of the current drought and famine in Somalia, her birth country. Christy Turlington joined the project, and a group of fellow models agreed to make the bracelets more visible by wearing them during Fashion Week. The blue and white unisex bracelets are designed to represent the color of the Somali flag, but other colors and countries appear to be coming soon. A small charm representing the country's flag dangles next to the toggle clasp. All proceeds from the sale of the bracelets will be donated to Save the Children.
Photo of Christy Turlingoton by Andy Kropa/Getty Images


Comments
This is a great idea and fabulous enterprise by Iman, I’m definitely getting one. Here’s hoping the various initiatives are in fact helping the people of Somalia ♥