Cartier's LOVECHARITY bracelet was created in 2006, and is made from a colored cord connected to a ring of LOVE. Cartier donates a portion of its receipts from sales of the bracelet to charity, and each color represents a different cause:
- blue for children
- pink for the underprivileged
- red for research
- green for the environment
Different charities are recipients, depending on the part of the world sales are in -- for the U.S. it's the Elie Wiesel Foundation for Humanity. June marks the third year for Cartier's annual Charity event to kick off sales of the bracelets, and celebrities who attend are always dripping with Cartier jewels.
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