Hollywood celebrities are working with Cartier, using the bracelets to promote a specific charity. The silk bracelet color signifies their charity choice:
- Rosario Dawson: Youth AIDS, Red Bracelet
- Salma Hayek: The Salma Hayek Foundation, White Bracelet
- Scarlett Johansson: USA Harvest, Baby Pink Bracelet
- Spike Lee: Kanbar Institute of Film and Television, Purple Bracelet
- Edward Norton: Maasai Wilderness Conservation Trust, Green Bracelet
- Sarah Jessica Parker: UNICEF, Blue Bracelet
- Michael Stipe: Mercy Corps / Gulf Coast Recovery, Black Bracelet
- Liv Tyler: The Breast Cancer Research Foundation, Deep Pink Bracelet
Cartier will donate $100 from the sale of each LOVE bracelet to its corresponding cause.
Cartier LOVECHARITY Event, 2008
